Comparative Assessment of Digital and Traditional Marketing Approaches

Yamuna  V Kuberappa; Arun  HS Kumar

doi:10.5530/BEMS.2016.2.12

Comparative Assessment of Digital and Traditional Marketing Approaches

Authors

Yamuna V Kuberappa Digital marketing consultant , MAK Scientific Editors, Dublin, Ireland
Arun HS Kumar School of Veterinary Medicine, University College Dublin, National University of Ireland-Dublin, Belfield, Dublin, Ireland

DOI:

https://doi.org/10.5530/BEMS.2016.2.12

Keywords:

Digital marketing, Print media, Traditional marketing, Internet, Web marketing, Web dynamics, Mass marketing

Abstract

With the advancement in the Internet and communication technology, we are seeing a surge in the acceptance of the digital platform as a marketing tool. This surge in adopting the digital marketing tools is largely due to the enormous dynamics in the flexibility and reachability the digital platform offers. Hence we briefly compare the merits offered by the digital marketing approaches with that of traditional marketing tools.

Comparative Assessment of Digital and Traditional Marketing Approaches

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Published

2016-07-01

How to Cite

V Kuberappa, Y. ., & HS Kumar, A. . (2016). Comparative Assessment of Digital and Traditional Marketing Approaches. Biology, Engineering, Medicine and Science Reports, 2(2), 71–74. https://doi.org/10.5530/BEMS.2016.2.12